Details change, but the main core values remain the same. Historically, when huge budgets are on the line, studios and filmmakers want to stick with what works. Image used with permission by copyright holder Downey knows Tony Stark, and Iron Man 3 allows him to take a more introspective look at the character than we’ve seen in the past. It’s told with a zeal and a familiarity with the characters that can only be born of experience. But surprisingly for a film with so much riding on its shoulders, Iron Man 3 shows that Marvel isn’t afraid to mess with the proven formula. That makes Iron Man 3 a crucial truss in the larger house of cards Marvel has been building. That includes Thor: The Dark World, Captain America: Winter Soldier, Guardians of the Galaxy, and culminates with The Avengers 2 in 2015. Fast forward five years, and once again Disney and Marvel are looking to Iron Man to make sure the cash will flow as the Phase Two of Marvel projects begins. But it could happen, and it would be due in no small part to Marvel’s silly lucrative franchises that began with Iron Man in 2008. The bills would be too difficult to swim through easily and the buoyancy would be a major issue. Every once in a while the levels recede, like when $4 billion was taken out to buy Lucasfilm, but then a movie like Iron Man 3 is released and it’s back to frolicking. Maybe they bring the family and a picnic basket to make a day of it, lazing around on the shores of cash. Image used with permission by copyright holderI like to imagine that Disney and Marvel have a Scrooge McDuck-like vault somewhere, filled with crumpled-up dollar bills that execs and stars take the odd swim through.
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